Set sail on a luxury yacht across the Croatian coastline or enjoy peace and privacy on a beautiful island in the Maldives with a little help from Oxford Private Travel. As a premium travel specialist, Oxford Private Travel pride themselves on their luxurious travel destinations and first class travel agent and concierge service. In 2014, Oxford Private Travel embarked upon a creative rebrand and technical refresh to reflect their expanding portfolio of luxury holiday destinations. Newly appointed Gibe Digital began the rebrand and bespoke development of a premium website for the discerning Oxford Private Travel customer.

The growth in the company warranted a brand new style, to evolve the proposition and elevate the brand. We identified the logotype, typeface, colour palette and application of the brand across all media and considered the wider brand identity in relation to its family of brands to keep a consistent and trustworthy collective. The growing portfolio of destinations and services led us to design a new site architecture and user journeys to encourage organic browsing and a boost in online enquiries. We developed a new responsive design and implemented a sound search facility.

Using a stunning and simplistic design, Gibe created a site that reflected Oxford Private Travel's premium and luxurious proposition, increasing engagement across all devices. Audiences could search for hotels or locate hotels through country and region pages. The homepage design maximised the movie-like locations with screen-engulfing slider images, allowing Oxford Private Travel customers to instantly feel transported and compelled to click further.