Who are Oxford Private Travel?

Gibe was appointed to rebrand international, luxury holiday agent Oxford Private Travel, and design a elegantly premium website for the discerning customer.

Set sail on a luxury yacht across the Croatian coastline or enjoy peace and privacy on a beautiful island in the Maldives with a little help from Oxford Private Travel. As a premium travel specialist, Oxford Private Travel pride themselves on their luxurious travel destinations and first class travel agent and concierge service. In 2014, Oxford Private Travel embarked upon a creative rebrand and technical refresh with Gibe to reflect their expanding portfolio of luxury holiday destinations.

What we did

The growth in the company warranted a brand new style, to evolve the brand proposition and elevate the brand.

We identified the logotype, typeface, colour palette and application of the brand across all media and considered the brand within its family of brands to keep a consistent and trustworthy collective. The growing portfolio of destinations and services led us to design a new site architecture and user journeys to encourage organic browsing and a boost in online enquiries. We developed a new responsive design and implemented a sound search facility.

What we did

Audiences could search for hotels or locate hotels through country and region pages. 

The homepage design maximised the movie-like locations with screen-engulfing slider images, allowing Oxford Private Travel customers to instantly feel transported and compelled to click further.