Brand Development
With ecommerce sales rapidly on the rise, the online execution of your brand is paramount to trust and success.
Our clients vary in their brand maturity. We have continually evolved established brands and have developed fledgling brands into successful online businesses. On many occasions, the digital interpretation of the brand ends up driving brand execution in the more traditional channels.
We work with our clients to ensure their brand works on and offline. Developing or evolving a brand can include logo design, brand identity development and associated brand guidelines, visual identities and so on. We work with our clients at every step of this process inviting collaboration and feedback to create a beautiful, considered solution.
CREATIVE AND ART DIRECTION
We work closely with all of our clients to understand their proposition, brand values and design principles. All of our designs are carefully crafted and reviewed to ensure the highest quality. Design is not an isolated discipline and all of our creative output is considered closely alongside UX, development and content requirements. We build a strong relationship and continually work closely with our clients so we don’t stray from the brief.
RESPONSIVE WEB DESIGN
A responsive website is now a must-have for any brand. Google ranks responsive sites more favourably than separate desktop and mobiles sites. Increasingly, users are making purchases via their mobile or tablet. Based on our portfolio of clients, desktop and mobile are equally matched as best performing channels. Users regularly have an omni-channel experience when researching and buying products and as such the digital experience on all devices needs to consistent and intuitive. We take a best practice approach of designing ‘mobile in consideration of users shopping more and more on mobile.
OMNI-CHANNEL DESIGN
Digital / print / app / social... it's all important so we do it all. Even though we are a digital agency, our design team also has a strong background in print. This humbly affords us the ability to design across all media and create a consistent brand and style across every consumer touch point in your business.
For many of our clients we have worked on multi-channel campaigns producing optimised design material for both on and offline platforms, giving greater control of the overall brand experience.
