Mega Monday Hype!

So here it is folks, Mega or Cyber Monday where online retailers hope that not everyone spent everything on Black Friday and are rushing to their laptops, phones and tablets to get all those gifts for Christmas. But is it a self-fulfilling prophecy or something real?

When financial institutions like Visa tell the market that sales are likely to be north of £450 million here in the UK, a growth of 16% on 2012 then retailers sit up and listen. The reasons behind the pick-up in sales is attributed to a combination of the last payday before Christmas, the queues of traffic and shoppers on our high street at the weekend, putting some customers off buying and taking the time to review their purchases online instead.

Debenhams Cyber Monday

The other reason could be that major retailers such as Asda, Game, Zavvi etc are promoting it across stores and online in order to get consumers to feel the need. Retailers are also responding to the success of Black Friday. John Lewis reported a 100% increase in sales year on year with the likes of Debenhams, Gap and M&S using the day as an opportunity to promote sales and draw customers looking for a bargain or two.

All this marketing activity should help convince shoppers that if they are going to go online, today is the day to do it and therefore they can be a part of the Christmas shopping spirit! We all love being part of a mob, ever since Roman times citizens have taken up the shout of the day and carried out the will of the masses, so today will likely be the same.

Gap Cyber Monday

Whether today really is a "Mega Monday" only time will tell, however if the retailers have anything to say about it then it will be a record year and it will give Amazon the opportunity to try out their Drone's on mass!

Let us know your experiences, as a retailer or a shopper and we will build a picture of the day in the coming weeks.


About the Author

John Williams avatar

John Williams, Sales and Marketing

John was once a client who joined the Gibe team for several years to help us with sales and marketing. He left Gibe to return to the world of freelance marketing and is once again a wonderful client for Gibe.