Light years ahead of their old site, Bristol Rugby’s new website www.bristolrugby.co.uk has been built on the latest technology and designed to work across smartphone, tablet and desktop devices. It now boasts a intuitive user experience, with a new optimised back-office for quicker content authoring and page loading. Its open architecture also affords easier integration and compatibility with other business systems, including the club’s ticket-booking engine, online shop, CRM system and Sotic - their rugby statistics provider, including fixtures, tables and results.
Combined with wider digital marketing initiatives, the new website will enable Bristol Rugby to grow ticket sales, engage with its target audience more effectively, increasing awareness and understanding and encouraging users to share their Bristol rugby experiences with friends.
Gibe Digital is a proud-to-be Bristolian agency with a keen interest in local sport; its team built the website for Bristol Rugby’s parent company, Bristol Sport, back in 2014. Bristol Sport is a pioneer brand that is being launched across the region, with the aim of inspiring sport in Bristol and beyond. Gibe is also looking forward to releasing the Bristol Flyers Basketball site in early 2016.
Commenting on the new website, Tom Tainton (Head of Communications of Bristol Rugby) said, “Gibe Digital showed great patience understanding our specific needs to develop bristolrugby.co.uk. They developed a site and content management system that matched our brief and provided us with the flexibility and ease of use we required. The team were available, professional and responsive at all times, reacting to any issue or service requirement with speed and efficiency. We’re delighted to continue our collaboration with Gibe going forward”.
Pete Williams, Managing Director of Gibe Digital “We’re really pleased with the new Bristol Rugby site. It leverages the infrastructure put in place by the Bristol Sport website and with the integration of the Sotic statistics service allows match and player data to be updated automatically. The marketing team have all the tools to in place to create and publish top class content for their considerable fan base here in Bristol and all over the world“. Bristol Rugby may have missed out on promotion to the top flight of English Rugby by the tiniest of margins (one single point!) last season, but it hasn't stopped them building a premiership-class website with Gibe Digital.
