A Natural Fit: Gibe and Naturalmat

Gibe have be appointed by natural fibre and organic mattress retailer, Naturalmat, to re-develop its new website www.naturalmat.co.uk

Naturalmat produces high-quality natural fibre and organic mattresses, from their purpose-built premises on the banks of the River Exe, in the heart of Devon. Naturalmat has uses entirely sustainable and renewable raw materials to make premium, long lasting products; clients include Hollywood actors/actresses and some of the world’s leading hotels.

Following a competitive pitch, against a large number of leading web agencies offering PHP-based solutions, we successfully demonstrated the benefits of implementing our own ASP.net ecommerce platform, GibeCommerce. Gibe will be responsible for the re-designing and re-platforming of Naturalmat's ecommerce website to maximise sales and provide an accessible and inspirational digital channel.  

Commenting on the appointment, Richard Bennett, Marketing Director said ‘Gibe had a strong mix of e-commerce and brand understanding, to help us develop an e-commerce offering which dovetailed with our ecologically sound and hand crafted heritage.’

Managing director of Gibe, Peter Williams stated “ It’s great to be appointed to build the new Naturalmat ecommerce store. Over the past 12 months we’ve been investing heavily in our own ecommerce platform – GibeCommerce and it’s good to win some new client projects to demonstrate the full capabilities of the platform. Naturalmat is a great British brand with excellent products, so we’re pleased to be helping them build the digital brand and retail sales channel. ”




About the Author

John Williams avatar

John Williams, Sales and Marketing

John was once a client who joined the Gibe team for several years to help us with sales and marketing. He left Gibe to return to the world of freelance marketing and is once again a wonderful client for Gibe.