Gibe Digital Ltd is proud to announce we have joined The Better Business Act campaign (https://betterbusinessact.org/) in 2026.
This movement advocates for a crucial amendment to Section 172 of the UK Companies Act 2006. The Better Business Act seeks to legally require company directors to balance the interests of people, planet, and profit. This fundamental shift would compel businesses to move beyond a sole focus on shareholder returns, instead formally considering employees, customers, communities, and the environment in their decision-making.
From its inception, Gibe Digital was established with a commitment to fairness, aiming to be a workplace where people genuinely enjoy their jobs. We collectively care deeply about our team and the planet we inhabit. Our ambition is to contribute positively to reversing the damage currently being inflicted upon both society and our natural world by continuously adopting better practices and striving for ongoing improvement toward these vital goals.
The need for this legal change is evident whenever you see the news, where countless examples demonstrate a failure by many companies to uphold these values. We see appalling instances of employee mistreatment and victimisation (such as the Post Office scandal). There is rampant prioritisation of profits and shareholders over customers and environmental welfare. Water and energy companies are obvious examples but the reality is every sector of business has examples of bad actors.
We strongly believe it should be enshrined in law that the well-being of employees, the care of communities, and the preservation of the planet are the foremost priorities for all businesses across the UK and globally.
The climate emergency is no longer a future threat for the next generation; it is happening now. Without a significant, immediate shift, the situation will worsen as ecological systems unravel and societies face increasing instability.
All businesses have a profound responsibility to care for people and the planet. Crucially, they can fulfil this responsibility while remaining profitable—creating a genuine win-win scenario for everyone.